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Supercharge Your Marketing

Through Word-of-Mouse
by Michael Traveler

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Merchants often say that their most effective marketing is Word-of-Mouth.

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Nothing is more powerful than a satisfied customer telling a good friend or neighbor or co-worker about the great experience they had with your product and service.

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A happy customer will usually tell two or three other people they know, which helps you "grow your business." But what if there was a way to speed up the process?

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What if you could increase that number from two or three to twenty or thirty via email, interactive blogs and online discussion groups?

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We call that "Word-of-Mouse" marketing.

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The go2 Network taps into this powerful resource and makes it easy for even a novice to network through Targeted Special Interest Groups, interactive blogs, hot topic discussions, photo galleries (where you can display your product in-use), online workshops (where you can teach potential new customers the benefits and uses of your product), online games (there's no more effective way to reach a customer than while they have a smile on their face having fun - whether that smile is from your customer playing a game OR because you provided electronic babysitting for their kids buying them some much-needed time to relax or get things done while their child is occupied), PLUS ... free eCards (and other downloadable free stuff, such as free t-shirt iron-off designs, free coffee mug label designs, printable stationary designs, and so on) ... and LAST but definitely NOT LEAST, the go2 Event Calendar (where you can guide potential customers to all the cool and helpful things you are doing).

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By making it as convenient as possible for your satisfied customers to discuss your products and services with potential new customers, you supercharge the buying and selling process.

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For example, let's say you design and sell accessories for vintage clothing. So, you join a Group where people can meet to share their common interest in all things vintage. What a wonderful way for you to help possible customers with ideas and tips about a subject they're interested in and you can obviously help them with.

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As you answer their questions in the "In the Spotlight" Forum or in your Interactive go2 Blog, the newcomer who doesn't know you gets to Know, Like & Trust you, to depend upon your knowledge and eventually will be more likely to buy from you, because of how helpful you have been to them, especially when they see with their own eyes how happy others are with your extraordinary before-during-and-after-the-sale customer service.

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The Secret to Successful Word-of-Mouse Marketing is simply Extra-ordinary Customer Service. This is accomplished offline or online by positioning yourself as the go2 Resource, the Professional "In-the-Know" who is willing to share their knowledge and be a helpful, valuable resource.

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Let Your Customers Speak for You