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May 14, 2009May 14, 2009  4 comments  Discoveries

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The Sky Is Falling ...
The following article is written by Michael Traveler,

author of Super Size Your Sales through Word-of-Mouse



Girlfriends chatting over coffee That’s what the news is reporting, not to mention your neighbors and quite a few other well-meaning folk. It’s spreading like wildfire … through word of mouth
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Back in the 1930s, many well-meaning individuals spoke those same words, screamed them, when the stock market crashed and the banks closed and unemployment rose and the soup kitchen lines grew. All the advertising in the world couldn’t stop it.

 

 

During uncertain times, unstable times, fear runs rampant through the streets and through the hearts and minds of almost everyone, all of us and almost certainly your customers. During these times, it’s quite common to want to play it safe, to protect what we have, to stay close to those we love and wait for the storm to pass.

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Money Changes Hands In Good Times or Bad
Question is:  Will consumers be spending it with you or your competitor?

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But not everybody is waiting out the storm. Some shrewd business owners are recognizing the opportunity at hand and acting upon it. They realize that while their competitors are playing it safe, there is a massive opening in the market for them to gain control of their competitor’s neglected customers and increase their own profits through word of mouth.

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Build Your Fortune Now!

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 The reality is, whether the sky is falling or not, life still goes on. Bills still have to be paid. Children still have to be fed. Money still changes hands. The question is: will consumers be spending it with you or your competitor?

 

During the Great Depression, a lot of fortunes were built. We often have the mistaken impression that business came to a grinding halt, but that’s just not the case. My grandfather went from having 25 cents to his name and sleeping on a loading dock with his wife to owning a fleet of trucks. He took the last 25 cents he had in his pocket and turned it into $20 million during his lifetime. The principles that made that fortune are written about in my free e-Book, Michael Traveler's Supersize Your Sales through Word-of-Mouse.

 

The history books have countless reports of shrewd businessmen who cleverly reframed their customer’s perception of their business and made money during the worst of times, while their competitors were complaining about a sluggish economy and business being slow. This can be your story, too. It’s all a matter of reframing your customer’s perspective …

 

It’s all about changing how they see you and getting ‘em talking!

 

Research shows that during bad times, people want to surround themselves with things that comfort them. They want their children to feel safe and loved. They want their family close to them during times of uncertainty.

 

Sales of comfort items skyrocketed after 9/11.

 

People find reassurance in items that remind them of their childhood or better times or a place where they felt safe like their grandmother’s house. You’ll notice that publications like My Guide to the Backroads of America have a very comfy, homey look … designed to help make readers feel relaxed and warm and safe, designed to call up or produce good memories and warm feelings, to make a person feel welcome and at home ...

 

... designed to help spark word of mouth!

 

During bad times, it’s wise to align your business with warm and safe and comforting things, to do everything you can to make your potential customers feel secure. I call this evocative reframing.

 

By helping your customers remember that life does go on, that this too shall pass and that at least we have each other and that’s what is really most important, you are helping put their fears to rest and ignite the spirit of hope and determination, the American Spirit, the same spirit that carved a nation out of the wild frontier.

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How Do Your Customers See You?

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It really is all a matter of perspective, all about how you look at things, how you reframe your image in your customer's mind’s eye. Take the Cracker Barrel restaurants, for example. They serve basic home-cookin’, chicken and potatoes, meat loaf and green beans, pork chops and corn. Now, their food is good. But there’s a whole lot more to Cracker Barrel than just their food …

 

The Cracker Barrel experience begins as you walk onto a wooden porch with rocking chairs, an apple barrel and a checker board game. It continues as you walk inside to a general store, rich with nostalgic appeal from yesteryear.

 

You are greeted by folks dressed in clothing that fits the nostalgic atmosphere and led to wooden tables and seated in wooden chairs. The walls are adorned with more items from yesteryear and your drinks are brought to you in mason jars. Cracker Barrel is not just selling food. They’re selling a dining experience and evoking memories of yesteryear and all the good feelings that come with it, feelings of an old-time general store, grandma’s house, a taste of small town country livin’ and connecting all those feelings with the dining experience.

 

This is the secret to succeeding in a bad economy (or a good one), the formula for competing against larger chain stories outselling you on price. By adding value to what you sell, whether through superior customer service, atmosphere or simply by caring more …

 

… you win, your customers win, everybody wins.

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You Are More Than What You Sell

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After all, you are more than just a bunch of products on a shelf. You are more than just an employee, punching the clock at some big chain store, being paid minimum wage. Your current customers buy from you, because of your vast knowledge and experience. They buy from you, because of the great service you give them. They buy from you, because they have grown to trust and depend on you as a valuable resource.

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All of this is what you are actually selling.  Your knowledge.  Your service.  Trust.  This is what adds value to the experience.  This is what makes you a valuable resource and why they would entrust you with their hard-earned money. This is why your customers buy from you, rather than the big chain store. And it is this experience as a whole that you must find a way to show to potential new customers, if you want them to buy from you.

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They don’t know about your vast knowledge and experience, unless you show them. They don’t know about your outstanding customer service, unless you show them. And they may never know about either of these things, if you wait til after the sale to show them.

 

Cover of eBookTo learn affordable and effective ways that you can tap into the power of Word-of-Mouth (and online, Word-of-Mouse) to show potential customers up-front (before they've even spent a penny with you) about your extraordinary customer service, vast knowledge, superior service and amazing product(s), download my free e-Book, Michael Traveler's Super Size Your Sales through Word-of-Mouse and discover how you too can .

 

 

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Reserve Your Free Copy Now!

Yes, I'd like to Reserve My Absolutely 100% Free Copy
of SuperSize Your Sales through Word-of-Mouse
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Note: by requesting a free copy of Super Size Your Sales through Word of Mouse, you are giving us permission to contact you, in order to provide you with the ebook.  However, this does not obligate you to buy anything and your personal information (such as, your email address) will not be shared with anyone nor will you be bombarded with unsolicited emails from us.  We respect your privacy and take every measure humanly possible to respect and protect it.

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March 28, 2011March 28, 2011  0 comments  QuickStart Guide

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How Do I Get My Free Write-Up?

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What is My Write-Up? 

Your write-up starts with an exclusive interview prepared by our editorial department where you answer questions that introduce you & your business to our readers (your potential customers) ...

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Then ... your Interview is posted to your free Blog which is linked to and from your free go2 Page (Profile Page) which is featured in the free Group you join in the go2 Directory.  Traffic is then channeled to the go2 Directory from our Online Guide, which is promoted on high-traffic targeted sites on the backroads of the Internet ...

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If you're already a member of our community, then start creating your write-up ...

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If you're Not A Member, it all starts by joining our community ...

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Step One: Join our community for FREE

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Step Two:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

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September 21, 2010September 21, 2010  0 comments  QuickStart Guide

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1 - 2 - 3 Go! QuickStart Guide

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Contents

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How Do I Get My Free Write-Up?   more ...typewriter

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Where Will My Write-Up Be Located?    more ...

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How Do Buyers Find My Write-Up?    more ...

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How Do I Create My Write-Up?    more ...

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How Do I  ...

 

 

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Join the Cafe?    more ...

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Join a go2 Group?    more ...

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Build my go2 Page?    more ...

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Create a Blog?    more ...

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Upload Photos?    more ...

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Post an Event?    more ...

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Participate in a Group Discussion?    more ...

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How Do I  ... 

 

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Get more traffic to my site?    more ...shoppers

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Stand out from the crowd?    more ...

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Make my site indispensible?    more ...

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Get repeat business?    more ...

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Make more sales?    more ...  

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How Do I ...

 

 

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go2 network

Build customer loyalty?    more ...

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Increase sales in a bad economy?    more ...

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Create Word-of-Mouth?    more ...

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Use Blogs to Build My Business?    more ...

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Plan a Traffic-Building Event?    more ...

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Develop customer relationships
through Online Discussions?    more ...

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If you have any Questions, Ask Us!

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September 21, 2010September 21, 2010  0 comments  QuickStart Guide

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Where Will My Free Write-Up Be Located?

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Your Free Write-Up is located in your Free Blog, linked to and from your Free go2 Page (your Profile Page).  Your go2 Page is then featured in the free Group you join in the go2 Directory.  Targeted traffic is then channeled to the go2 Directory from our Online Guide, which is promoted on high-traffic sites on the backroads of the Internet ...

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If you're already a member of our community, then start creating your write-up ...

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If you're Not A Member, it all starts by joining our community ...

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Step One: Join our community for FREE

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Step Two:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here

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Join Community Now >

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If you have any Questions, Ask Us!

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< How Do I Get My Free Write-Up?

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How Do Buyers Find My Write-Up? >

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September 21, 2010September 21, 2010  0 comments  QuickStart Guide

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How Do Buyers Find My Free Write-Up?

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Channeled right to your door-step ...  

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Traffic is then channeled to the go2 Directory from our Online Guide, which is promoted on high-traffic targeted sites on the backroads of the Internet ...

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Both your go2 Page and your Free Write-Up can be promoted in the go2 Directory guiding potential new customers to your valuable information ...

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If you're already a member of our community, then start creating your write-up ...

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If you're Not A Member, it all starts by joining our community ...

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Step One: Join our community for FREE

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Step Two:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here

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Join Community Now >

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If you have any Questions, Ask Us!

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< Where Will My Write-Up Be Located?

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How Do I Create My Write-Up?

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September 21, 2010September 21, 2010  0 comments  QuickStart Guide

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How Do I Create My Write-Up?

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Channeled right to your door-step ...  

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Traffic is then channeled to the go2 Directory from our Online Guide, which is promoted on high-traffic targeted sites on the backroads of the Internet ...

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Both your go2 Page and your Free Write-Up can be promoted in the go2 Directory guiding potential new customers to your valuable information ...

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If you're already a member of our community, then start creating your write-up ...

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If you're Not A Member, it all starts by joining our community ...

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Step One: Join our community for FREE

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Step Two:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here

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Join Community Now >

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If you have any Questions, Ask Us!

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September 22, 2010September 22, 2010  0 comments  QuickStart Guide

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How Do I Join a go2 Topic (or Group)?

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Joining a go2 Topic is easy ...  

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To Join a go2 Topic in the Roadside Cafe's go2 Directory and begin promoting your site to our neighborhood of readers, busy shopping moms and consumers exploring the Backroads of America, you must first Join the Roadside Cafe (Membership is FREE in the Cafe)...

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Step One:  Join the Roadside Cafe

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Once you have Joined the Cafe, click-on the button "People To Know"  in the lower left-hand corner of the screen, THEN choose a category, NEXT select the Topic that best suits your needs and interests (you can join any Topic absolutely Free... 

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Three Options to Choose from:

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public topics can be joined anytime with instant approval ... they are geared towards discussion, networking, sharing interesting tips and ideas between our Featured Members and all group members ... 

... for example, Paradise Beads - a jewelry merchant - first joined the Cafe for free, then joined several public and private topics in their niche markets (see fashion)

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private topics are for Featured Members who want to share their experitise on a particular Topic with our readers.  Although these Topics are still Free, they are subject to approval  (our Featured Members have been hand-picked by us as a valuable resource just for you).

... for example, Paradise Beads - a jewelry merchant - after joining the Cafe for free, then joined several private topics in their niche markets (see Finishing Touches)

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Lights, Camera, Action ... Topic Groups are a great way to connect with our readers and guide them to your Profile page; but if you really want to shine some light on your Profile and guide readers to your web site, then upgrade your Roadside Cafe membership for just pennies a day) and put your Profile in the spotlight. 

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Step Two:  Select the Topic best for you from our targeted Categories

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Once you've selected a Topic (for example, the Domestic Diva Topic), you will notice that there is no way to Join the Topic UNTIL you have logged-in as a Member to the Roadside Cafe ...

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before logging in\ 

Step Three:  Simply, log-in as a Member of the Roadside Cafe ...

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Now, once logged-in ... you can actually Join a Topic as shown below ... 

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after logging in 

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If you're already a member of our Cafe AND are logged-in as a member to your account, then Select a Topic now ...

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If you're Not A Member, it all starts by joining our Cafe ...

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Step One: Join our Cafe for FREE

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Step Two:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here

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Join Cafe Now >

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September 28, 2010September 28, 2010  0 comments  QuickStart Guide

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How Do I Participate In a Group Discussion?

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First, select the Group you want to Join ...

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Choose from the Roadside Cafe's Entire Directory of Groups

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• Public Free Groups

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• Featured Free and Almost Free Groups (see List)

Promoted in our Guide (see current issue)

• General traffic channeled to specific (Almost Freego2 Directory groups >

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• Private VIP TrafficBuilder Groups (requiring Paid Membership)

•  Channeling Targeted High-Impact Traffic from Attention-Grabbing Articles in our Guide

•  Spotlighting you as a Featured Member (a valuable resource)

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Next, Join your Group of choice ... 

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Log-in as a Member of the Roadside Cafe (joining is Free)

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 • Go to the Group you want to participate in and Join that group

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joining a group

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• Once you've Joined, you can then participate in the Group Discussion Forums ... Simply, click on the Forum Topic you are interested in ...

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• Or create a New Topic of your own ...

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Post text, photos, even links to your go2 Blog, go2 Page or a go2 Event

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If you have any QuestionsAsk Us ...

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If you're Not A Member, it all starts by joining our community ...

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First: Join our community for FREE

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Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

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Join Community Now >

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< How Do I Post an Event?

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How Do I Get More Traffic to My Site? >

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October 2, 2010October 2, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Tip 1 of 5)

by Michael Traveler

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Tip # 1:  Don't advertise ...

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ad experts

"Advertising Doesn't Work!" cried the merchant ...

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I'd heard these words before ... many times over the past 27 years as a professional marketing consultant for small businesses ... more times than I care to admit.

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    And I was hearing them again ...

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"No ... I'm not interested!" he said to me and folded his arms and turned away.

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I didn't blame him. Most of the merchants I spoke to told me horror stories about advertising, describing their hard-earned money being sucked down some awful money-pit into a black hole, never to be seen again ...

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This merchant's story was no different. 

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Tip # 2:  Help Your Customer First ... If You Want to Help Yourself!   click here  >*

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If you have any QuestionsAsk Us ...

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If you're Not A Member, it all starts by joining our community ...

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First: Join our community for FREE

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Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

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Join Community Now >

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< How Do I Participate in a Group Discussion?

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How Do I Stand Out from the Crowd? >

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October 4, 2010October 4, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Part 2 of Tip 5 of 5)

by Michael Traveler

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More Tips:  Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 5 of 5 Part 1)


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Specific Tips On Getting
More Traffic to Your Blog

 

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Here are some tips for getting more traffic to your go2 Blog:

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Grab your Reader's Attention

People are bombarded with information on the Internet - they'll decide whether to read your article in the first sentence. If it intrigues them, if it startles them, if it excites them, if it engages them, if it challenges them, if it captures their imagination by being extraordinary, they'll keep reading. 

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See QuickTips for some easy-and-quick ideas on how to transform your business from Ordinary into Extraordinary >

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Blog Tip #2:  Participate in the Community   click here >

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If you have any QuestionsAsk Us ...

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If you're Not A Member, it all starts by joining our community ...

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First: Join our community for FREE

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Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

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Join Community Now >

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How Do I Stand Out from the Crowd? >

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October 2, 2010October 2, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Tip 2 of 5)

by Michael Traveler

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Tip # 2:  Help Your Customer First ... 
If You Want to Help Yourself!

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He had just added a new product to his inventory that he was very excited about.  The product would save his customers time and money and make their lives easier.  He knew, that once the public saw this new product, everybody would want one. 

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So, he spent thousands on ads in the local shopper, the newspaper, television, radio, even billboard - the works - promoting a Big Event to be held on Saturday.  The ads bragged about prizes and free give-aways and huge discounts.  The merchant just knew this event would be a great success. 

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Saturday came and the minutes ticked away into hours and the morning into the afternoon, and the afternoon into evening, but the huge crowds never showed.  A few people wandered in off the street looking for prizes and free stuff, but interest in the new product just never materialized.

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 The advertising had failed to produce the needed traffic.

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 I asked the merchant if I could ask him a question. 

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He was quiet for a few seconds, then said gruffly, "Go ahead ... " 

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"Why do your customers buy from you?"

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He thought for a moment, then answered:  "Because I take care of them ... they can ask me any question and I'll gladly answer them ... they know that I'll go out of my way to make things right ... and they know my products are of the highest quality, not like that junk they sell at the chain stores ... " 

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"Sounds like you really take care of your customers and if people knew that, they'd buy from you." 

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"That's right." 

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"Hmmm ... just wondering ... do you think a coupon that you mail to someone's home can convince a person who's never experienced how helpful and knowledgeable you are that they can depend on you?"

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"What do you mean?"

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"Can someone looking at an ad for three seconds come to believe what your satisfied customers already know ... that they can depend on you to answer their questions, to solve their problems, to be there when you need them?" 

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"Well, of course, not ... "

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"Then, why advertise?  Wouldn't your money be better spent actually answering questions for potential new customers, actually showing them first hand that they can depend on you to be there for them?" 

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"Well ... yeah ... but how do you do that?"

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Tip # 3: Discover New Ways to Build & Convert Traffic   click here  >*

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If you have any QuestionsAsk Us ...

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If you're Not A Member, it all starts by joining our community ...

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First: Join our community for FREE

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Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

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Join Community Now >

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How Do I Stand Out from the Crowd? >

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October 2, 2010October 2, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Tip 3 of 5)

by Michael Traveler

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Tip # 3: Discover New Ways to Build & Convert Traffic

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Traditionally, it would be next to impossible to do what I was suggesting. The merchant would either have to wait until a customer actually tried and liked his product or heard about it from a friend or he'd have to give his product away free to a few hundred people (to seed the market and get people talking). To do this would actually cost more than the advertising, just in manpower alone. I could see the confusion in his face.

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"What if I told you, I could clone you and that it wouldn't cost you a thing for you to talk simultaneously to potentially hundreds of thousands of people and answer their questions?"

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"I'd say, you were crazy!" he said and laughed.

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"Normally, I'd say, you were right, but ..."

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"But what?"

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I then told him about how the go2Network arms merchants with an arsenal of powerful marketing tools to help them drive new traffic to their door and then amaze potential new customers with their knowledge and extra-ordinary customer service. 

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Tools that help digitally clone one's knowledge, so that an individual merchant can service hundreds, thousands even tens of thousands of potential new customers at the same time.

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Tools that help position an individual as a knowledgeable resource in the potential new customer's mind, so that the consumer comes to depend on this resource and turn to it when they need help

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Tools that help build a solid business relationship with potential new customers.

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Tip # 4:  Focus On Providing Valuable Information   click here  >*

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If you have any QuestionsAsk Us ...

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If you're Not A Member, it all starts by joining our community ...

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First: Join our community for FREE

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Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

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Join Community Now >

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How Do I Stand Out from the Crowd? >

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October 2, 2010October 2, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Tip 4 of 5)

by Michael Traveler

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Tip #4: Focus On Providing ...
Valuable Information

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Here's an exciting fact (if you sell anything on the web):

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the #1 reason people go online is NOT to buy things, but to find free information.

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Why is that exciting?
How can this help me?

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Because ...

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You can build a relationship with your potential new customer immediately without any big risk being required on their part.  They're looking for information, for help solving a problem that your knowledge can help them solve with one simple informational page.

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So that's great news - if you write free articles.  It means you have a traffic-building plug-in you can use whenever you need more potential customers.

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But What If I Don't Write?

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Writing doesn't have to be difficult, especially nowadays with the increasing popularity of personal blogs across the Internet (and with a little help from our amazingly easy-to-use 1 - 2 - 3 Go! QuickStart BlogCreator Templates)

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126 Million Blogs Say You Should
Blogs are unbelievably popular with over 126 million online in 2009, according to BlogPulse, an internet tracking company.  Virtually everybody and his brother has one.  There are blogs on just about every subject imaginable ... Scrapbooking, antique cars, retro fashions, retro makeup, retro photography, cruisin' route 66, steam locomotives, if someone's interested in it, there's a blog about it ...

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You Can Do It
Most are personal (ranging from Journal-or-Diary-style to Hobby-inspired blogs).  However, many are business-related (providing valuable information to consumers).  Most are written and designed by average individuals (ranging from amateurish to very skillful), while some are professionally written and designed. 

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So does that mean you have a green light to throw together a poorly written and badly designed blog, packed full of mispelled words, bad grammar and confusing sentences? 

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First Impressions Count ...
If you're okay with potential customers seeing you (and your company) as sloppy and unprofessional, and are willing to risk potential customers possibly not understanding a word of what you published in your blog, then just throw something together without regard to its quality.

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But if you want your potential soon-to-be new customers to see you as knowledgeable and professional and dedicated to providing quality in all you do, then you better pay attention to the details and do the job right.

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Remember, your blog is their first impression of you and what you stand for and how you can help your customers

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Tip # 4 (Part 2):  Don't Panic ... We Make It Easy!   click here  >*

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If you have any QuestionsAsk Us ...

&

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If you're Not A Member, it all starts by joining our community ...

*

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 &

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First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

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Join Community Now >

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* 


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< How Do I Participate in a Group Discussion?

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How Do I Stand Out from the Crowd? >

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< Return to QuickStart Guide Contents

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October 3, 2010October 3, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Part 2 of Tip 4 of 5)

by Michael Traveler

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Don't panic ...
We Make It Easy!
(Part 2 of Tip 4)
 

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With a few simple pointers from our QuickStart Guide (and from QuickTips), you can present a professional-looking article in your go2 Blog that is helpful, informative and of great value to your potential soon-to-be customers.

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Sharing your knowledge with potential soon-to-be customers is one of the quickest and easiest ways of bringing targeted traffic to your website. Our 1 - 2 - 3 Go! QuickStart BlogCreator Templates make the process ... well ... quick and easy.  All you have to do is answer a few simple questions to get started ...

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Tip # 5:  Channeling Traffic to Your go2 Blog   click here  >*

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If you have any QuestionsAsk Us ...

&

&


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

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< How Do I Participate in a Group Discussion?

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How Do I Stand Out from the Crowd? >

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< Return to QuickStart Guide Contents

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October 2, 2010October 2, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Part 1 of Tip 5 of 5)

by Michael Traveler

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More Tips:  Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 4 of 5)

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Channeling Traffic to Your Blog

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Your go2 Blog article (or articles - the more articles you create with helpful informative knowledge for your potential soon-to-be customers, the more traffic you can channel from Our Guide to Your Site), but back to the point: 

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Your go2 Blog Informational Page will bring you traffic from 3 primary sources:

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Our Guide (known as My Guide to the Backroads of America):

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A beautifully designed guide to unique sites hidden on the backroads of the Internet - our guide directs readers to targeted Groups where "People-In-the-Know" can provide valuable information and answer questions ...

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Our Directory (the Roadside Cafe's go2 Directory of People In-the-Know):

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This directory of experts is a great place to discover answers from "People-In-the-Know" - a valuable resource that can help your entire family ...

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The Internet - Search Engines, other sites, other blogs:

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One of the most powerful benefits of publishing a blog article is that your relevance in the topic area you wrote about will get indexed in the Search Engines and linked to from other sites and blogs (why?  Because the number one reason people go on the Internet is to look for information on a particular topic)  By publishing an article in your blog, you just increased your relevance to the community interested in the topic you wrote about and with increased relevance, your Search Engine relevance increased and so did your ranking.

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Tip # 5 (Part 2):  Specific Tips on Getting More Traffic to Your Blog   click here  >*

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If you have any QuestionsAsk Us ...

&

&


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

*

< How Do I Participate in a Group Discussion?

*

*

How Do I Stand Out from the Crowd? >

&

&

< Return to QuickStart Guide Contents

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October 4, 2010October 4, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Part 5 of Tip 5 of 5)

by Michael Traveler

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More Tips:  10 Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 5 of 5 Part 1)


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Specific Tips On Getting
More Traffic to Your Blog

 *

Here are some tips for getting more traffic to your go2 Blog:

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How to Convert Strangers into Advocates

No one starts off as a full blown customer of your business. Customers go through a specific process as they get to know, like and trust you and your company.

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The Buying Process:

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1. Stranger  (Doesn't Know You)

2. Prospect  (Curious About Your Products & Services) 

3. Sampler  (Wants to Try Before Buying)

4. First-time Customer  (Trusts You Enough to Purchase, if Risk is Reasonable) 

5. Repeat Customer  (Satisfied Enough to Make Second Purchase)

6. Frequent Customer  (Happy With Your Products & Services, Depends On You)

7. Advocate  (Enthusiastic About Experience & Now Attracting New Customers for You)

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Step by step, they climb the ladder, going higher and higher up through the process, and as they climb, the more profitable they become to you.

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Each step along the way, they are looking for something different. Give them exactly what they are looking for, and your business will be catapulted to success. 

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We All Start Off As Strangers:

Strangers are people who don't know about you or your business, and most of them have no interest in buying your products or services.

*

Most of the small One-Step ads you see in your local papers are trying to sell directly to strangers. You'll go broke trying to do the same thing.

*

However, hidden within the vast world of strangers are prospects who may have a strong interest in your products or services.

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To find out more about how to convert strangers into buyers and ultimately into your most enthusiastic advocates telling everyone about your business, check out the QuickStart resources listed below ...

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Upcoming 1 - 2 - 3 Go! QuickStart FREE Workshop:
How to Get Strangers Raving Enthusiastically About Your Business

How do you get a total stranger to be interested in what your business has to offer?   With the many distractions that the average day bombards us with, not-to-mention a multi-billion dollar media industry fighting for your potential customer's attention, how are you ever going to attract a stranger's interest, let alone convert them into a prospect, sampler, and eventually a first-time buyer.

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Don't panic ... our team of small business marketing experts have an arsenal of time-tested, proven-in-the-trenches solutions that will help you ... 

*

Space is limitedReserve Your Spot Now>

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a Member of the Roadside Cafe,

*

Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

* 


*

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And Become Prospects:
Prospects have indicated an interest in the solution your company provides.  Some may be ready to buy right now. Some may be ready in a few weeks or a few months.

While many business owners only contact their prospects once and then give up, the smart ones contact them up to 7 times to maximize their sales.

From your prospects come the next level -- samplers ...

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Upcoming 1 - 2 - 3 Go! FREE Workshop:
How to Fish the Niches for New Customers

Your best chances of converting a stranger into a potential new customer (or prospect) is to find and talk to people who are actually interested in what you are selling.  We call that "fishing the niches" or niche marketing.  Think of it this way: 

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Target Your Market:  If you sell baby clothes, running an ad in the Sunday paper to reach moms with babies among the multitude of people with no children at all who have no interest in baby clothes what-so-ever would be similar to fishing the entire ocean with all its millions of fish in an effort to catch one particular kind of fish.  Honestly, you'd probably sit there all day and never catch the fish you were hoping to snag.  While sending out a direct-mailing piece to moms who have recently purchased baby clothes and expressed an interest in buying more baby stuff would be "fishing the niches."  Your odds of catching what you want just dramatically increased.

*

Targeting your message to the right audience will almost always be more successful at converting strangers into prospects and eventually into first-time buyers than any other method.

*

Space is limitedReserve Your Spot Now>

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a Member of the Roadside Cafe,

*

Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

* 


*

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And Eventually Samplers:
These prospects may be close to buying, but are still not quite sure if you offer the best solution. They want to be sure they will make the best decision.  By sampling your product or service, they can now judge for themselves, whether your solution is for them.

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Some variations on sampling are:  free samples, discount coupons, free demos, free first visit, free workshops, etc.

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From samplers come first-time customers ...

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Check Out our Upcoming QuickStart Workshop ...

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Upcoming 1 - 2 - 3 Go! QuickStart FREE Workshop
11 Quick & Easy Ways to Compel Potential New Customers
to Test Drive Your Product Like There's No Tomorrow ...
There are all kinds of ways to sample or test-drive a product or service.  The goal is simple:  to help the potential customer determine for themselves if purchasing a new product or service is worth the risk.  Do the potential benefits outway the risk of possible disappointment?

*

Space is limitedReserve Your Spot Now>

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a Member of the Roadside Cafe,

*

Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

* 


*

*

And Ultimately First-Time Customers:

At last, they have become your customers. But, you're not home free yet. You want them to come back and buy from you again and again.

Your first-time customer still has a decision to make. Should they continue buying from you in the future, or should they continue searching for a better solution?

Let them know that they have made the right decision by treating them right, and they'll move up to the next level; repeat customers.

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Upcoming 1 - 2 - 3 Go! QuickStart FREE Workshop
How to Get Customers to Rave About Your Business ...
*
Simple:  Be Extraordinary!
*
If you want to get repeat business, then you have to stand out from the crowd.  To do that, you have to do something more, something better, something extraordingary that captures their imagination and compels them to tell everybody.

*

This workshop shares the experiences of dozens of small merchants just like yourself, as well as the time-tested in-the-trenches strategies of marketing gurus who have discovered results-driven solutions designed for the little guy ...

*

Space is limitedReserve Your Spot Now>

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a Member of the Roadside Cafe,

*

Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

* 


*

* 

And If We've Done
Our Job Right ... Repeat Customers:


This is the level that makes your profits soar.

Make your good, repeat customers feel important. Show them special attention, and send them special Perferred Customer offers.

Let them know that you really appreciate their business and they'll move up to the next level; frequent customers.

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*
Upcoming V.I.P. TrafficBuilder Workshop
Success Strategies of those In-the-Know ...
Success can often be measured in how well you pay attention to the details, those little often overlooked insignificant things that appear to really not matter, but ultimately make all the difference in the world.
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When asked why most people don't frequent a particular restaurant, the answer was overwhelmingly because the waitress had failed to refill their coffee cup before it became empty.  Details matter.
*
This workshop has gathered together the experiences of various merchants and marketing experts on the most effective ways to build repeat business.
*
*

Space is limitedReserve Your Spot Now!  >

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a "Member" of the Roadside Cafe,

*

Then go here for your FREE PASS

to the V.I.P. TrafficBuilder Workshop

(to get your Free Pass to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

* 


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Continued on Next Page  >

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<  How Do I Participate in a Discussion Group?

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<  How Do I Stand Out from the Crowd?

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<  Return to QuickStart Guide

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October 3, 2010October 3, 2010  0 comments  QuickStart Guide

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How Do I Get More Traffic to My Site?
(Part 3 of Tip 5 of 5)

by Michael Traveler

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More Tips:  Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 5 of 5 Part 1)


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Specific Tips On Getting
More Traffic to Your Blog

 

*

Here are some tips for getting more traffic to your go2 Blog:

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Participate in the Community

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People want to buy from people they know, like and trust.  We want to know the people or company we do business with. We want to like them and the way they do business. And we must trust that they are honest, ethical, competent and will charge us fairly for their services.



The only way you can determine this is by "trying" their services. Just because they say they are honest and trustworthy in their ads doesn't mean a thing. We all know that advertising can often be exaggerated and self-serving. You determine these things based on how they perform and how they treat you.

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But how can people "try" your services without actually "buying" from you?  And why would they buy from you BEFORE they know, like and trust you?

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That's where participating in a community comes into play.  By providing your help and knowledge in a community (see our go2 Directory to find a Community that's right for you), your potential soon-to-be new customer is given the opportunity to see you in action, to get to know, like and trust you. 

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Blog Tip #3:  Shine the Spotlight On Your Biz   click here >

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If you have any QuestionsAsk Us ...

&

&


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

*

< How Do I Participate in a Group Discussion?

*

*

How Do I Stand Out from the Crowd? >

&

&

< Return to QuickStart Guide Contents

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October 4, 2010October 4, 2010  0 comments  QuickStart Guide

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*

How Do I Get More Traffic to My Site?
(Part 4 of Tip 5 of 5)

by Michael Traveler

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More Tips:  Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 5 of 5 Part 1)


*

*

 

Specific Tips On Getting
More Traffic to Your Blog

 

*

Here are some tips for getting more traffic to your go2 Blog:

*

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Shine the Spotlight On Your Biz

*

 The public is under constant relentless assault from a multi-billion-dollar media machine hungry for their attention.  Television.  Magazines.  Books.  Radio.  Billboards.  Direct-mail.  The Internet.  The list goes on and on and on and on.

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So, how can your humble web site ever stand out?  Simple ... fish the niches!

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Imagine you're out in the middle of the ocean trying to catch fish.  There are millions of fish in the ocean, so fishing the ocean sounds like a good idea.  But remember, the ocean is a very BIG place and your hook may or may not ever come near a fish.  That's why fishing the niches makes more sense.  By positioning your bait near or among a school of fish, you greatly increase your chances of catching what you want.

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The go2 Network's Guide (My Guide to the Backroads of America) attracts targeted groups of consumers with various interests and then channels (or guides) them to Special Interest Groups (such as, the one you are in).  A jewelry group.  A parenting group.  A gardening group.  And so on.

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The more targeted (or specific) the Group you are in, the better the chance that you will "catch a fish" ... the place to be is in one of the Special Interest Groups that are linked to directly from My Guide

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Blog Tip #5:  How to Convert Strangers into Advocates  click here >

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 *

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If you have any QuestionsAsk Us ...

&

&


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

*

< How Do I Participate in a Group Discussion?

*

*

How Do I Stand Out from the Crowd? >

&

&

< Return to QuickStart Guide Contents

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October 9, 2010October 9, 2010  0 comments  QuickStart Guide

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*

How Do I Get More Traffic to My Site?
(Part 5 of Tip 5 of 5)

by Michael Traveler

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*


*

More Tips:  10 Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 5 of 5 Part 1)


*

* 

Specific Tips On Getting
More Traffic to Your Blog

 *

Here are some tips for getting more traffic to your go2 Blog:

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How to Convert Strangers into Advocates
(Part 2 - Continued from Previous Page)


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Then ... Frequent Customers:

It doesn't get much better than this. Not only are they happy with your products or services, but they buy from you frequently.

Offer them frequent buyer discounts. Show your appreciation at the holidays.

Don't neglect this golden group of frequent customers and many of them will advance to the highest level--they'll become advocates for your business.

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Upcoming V.I.P. TrafficBuilder Workshop
The Incredible Power of Word-of-Mouse ...

Merchants often tell me that their best advertising is Word of Mouth.  Why?  Because one happy customer can outsell a thousand flashy salesmen any day of the week.  A happy customer is credible, personally vested, enthusiastic, believable.

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And if word spreads like fire in dry grass with Word of Mouth.  It spreads like fire in a field of gasoline on the Internet through Word of Mouse.  What is word of mouse?  Simple.  It's word of mouth being spread with the help of email, discussion rooms, etc.

*

Whatever could be accomplished through traditional word of mouth ... well ... just multiple that by roughly a hundred ...

*

Space is limitedReserve Your Spot Now!  >

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a "Member" of the Roadside Cafe,

*

Then go here to get your FREE PASS

to the V.I.P. TrafficBuilder Workshop
(to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

*


*

And Hopefully ... Advocates:

This is what you are striving for. Happy customers who buy frequently and rave about your business to their family, friends and neighbors.

Treat these customers like gold, because that's what they are worth to you and your business.

You may even want to reward them for referring new customers to your business. Strive to motivate all of your customers to reach this level, and you'll have more business than you can handle.
 

*


*

Upcoming V.I.P. TrafficBuilder Workshop
How to Appreciate Your Best Customers ...

*

So they reward you over and over and over ...

*

Most customer rewards programs reward customers for buying frequently or purchasing a certain volume, which basically sets up what I like to call a "Disloyalty Program" ...

*

In other words, by rewarding customers for spending their hard-earned money with you, the following situation has been established:  they'll only be loyal to you IF they are rewarded monetarily, which means that they can be bought-off by a competitor who offers them a better reward.

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Wouldn't it be better to establish a relationship based on being attracted to you for your knowledge and extraordinary customer service AND your overwhelming appreciation of them whether they buy from you or not?  I mean, if you reward them upfront (whether they buy from you or not) with extraordinary customer service and appreciation by sharing your knowledge with them, by helping them and their family, THEN haven't you created a relationship that cannot be compromised by a competitor?

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Your customer then would be loyal to you because of the way you treat them and your value to them, not because they've been bribed by financial compesation.  Isn't that the kind of loyalty you are looking for?  Isn't that the kind of customer who will be your most fervant advocate, telling everybody about your wonderful business, products, service and knowledge?

*

*

Space is limitedReserve Your Spot Now>

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a "Member" of the Roadside Cafe,

*

Then go here to get your FREE PASS

to the V.I.P. TrafficBuilder Workshop
(to attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

*


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

*

< How Do I Participate in a Group Discussion?

*

*

How Do I Stand Out from the Crowd? >

&

&

< Return to QuickStart Guide Contents

&

&

 

 


October 10, 2010October 10, 2010  0 comments  QuickStart Guide

*

*

How Do I Stand Out from the Crowd?

*

 

Simple:  Be Extraordinary!

*

If you want repeat business, then you have to stand out from the crowd.  To do that, you have to do something more, something better, something extraordinary that captures their imagination and compels your happy customers to tell everybody.

*

But how do you do that?  Our team of "People-In-the-Know" have designed a workshop that shares the experiences of dozens of small merchants just like yourself, as well as the time-tested proven-in-the-trenches strategies of marketing gurus who have discovered results-driven solutions tailored for the needs of the little guy ...

*

 

Join us in uncovering the secrets that far too often are staring us right in the face, but we just can't see it ...

*

*


*

How Do I Make My Site Indispensible?  > 

*


*

*

Space is limitedReserve Your Spot Now!  >

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a "Member" of the Roadside Cafe,

*

Then go here to get your FREE PASS

to the V.I.P. TrafficBuilder Workshop
(to get your free pass & attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

*


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

*

< How Do I Get More Traffic to My Site?

*

*

How Do I Make My Site Indispensible? >

&

&

< Return to QuickStart Guide Contents

&

&

 

 


March 28, 2011March 28, 2011  0 comments  QuickStart Guide

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How Do I Increase Sales in a Bad Economy?

*

 

Realize:  Life Goes On!

*

During uncertain times, unstable times, fear runs rampant through the streets and through the hearts and minds of almost everyone, all of us and almost certainly your customers. During these times, it's quite common to want to play it safe, to protect what we have, to stay close to those we love and wait for the storm to pass.

 

But not everybody is waiting out the storm. Some shrewd business owners are recognizing the opportunity at hand and acting upon it. They realize that while their competitors are playing it safe, there is a massive opening in the market for them to gain control of their competitor's neglected customers and increase their own profits through word of mouth.

 

The reality is, whether the sky is falling or not, life still goes on. Bills still have to be paid. Children still have to be fed. Money still changes hands. The question is: will consumers be spending it with you or your competitor?

 

During the Great Depression, a lot of fortunes were built. We often have the mistaken impression that business came to a grinding halt, but that's just not the case. My grandfather went from having 25 cents to his name and sleeping on a loading dock with his wife to (through hard work and ingenuity) owning a fleet of trucks. He took the last 25 cents he had in his pocket and turned it into $20 million fortune during his lifetime.  The principles that made that fortune are taught in the workshop below ... 

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Our team of "People-In-the-Know" have designed this workshop around time-tested, proven-in-the-trenches strategies that have been shared with us by merchants just like yourself, as well as marketing gurus who have discovered results-driven solutions tailored for the needs of the little guy ...

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Join us in exploring the secrets of those who have carved their way through the small-business wilderness, uncovering the tried-and-true principles that work in good times and bad ...

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March 28, 2011March 28, 2011  0 comments  QuickStart Guide

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How Do I Create Word of Mouth?

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Simple:  Give 'em something to talk about!

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During bad times, it's wise to align your business with warm and safe and comforting things, to do everything you can to make your potential customers feel secure.  I call this evocative reframing.

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By helping your customers remember that life does go on, that this too shall pass and that at least we have each other and that's what is really most important, you are helping put their fears to rest and ignite the spirit of hope and determination, the American Spirit, the same spirit that carved a nation out of the wild frontier.

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It really is all a matter of perspective, all about how you look at things, how you reframe the picture in front of you in your mind's eye.  Take the Cracker Barrel restaurants, for example. They serve basic homecookin', chicken and potatoes, meat loaf and green beans, pork chops and corn. Now, their food is good. But there's a whole lot more to Cracker Barrel than just their food ...

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The Cracker Barrel experience begins as you walk onto a wooden porch with rocking chairs, an apple barrel and a checker board game. It continues as you walk inside to a general store, rich with nostalgic appeal from yesteryear.

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You are greeted by folks dressed in clothing that fits the nostalgic atmosphere and led to wooden tables and seated in wooden chairs.  The walls are adorned with more items from yesteryear and your drinks are brought to you in mason jars.

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Cracker Barrel is not just selling food. They're selling a dining experience and evoking memories of yesteryear and all the good feelings that come with it, feelings of an old-time general store, grandma's house, a taste of small town country livin' and connecting all those feelings with the Cracker Barrel dining experience.

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This is the secret to succeeding in a bad economy (or a good one), the formula for competing against larger chain stories outselling you on price.

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By adding value to what you sell, whether through superior customer service, atmosphere or simply by caring more ...

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... you win, your customers win, everybody wins.

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After all, you are more than just a bunch of products on a shelf.  You are more than just an employee being paid minimum wage. Your current customers buy from you, because of your vast knowledge and experience. They buy from you, because of the great service you give them. They buy from you, because they have grown to trust and depend on you as a valuable resource.

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All of this is what you are actually selling. This is why your customers buy from you, rather than the big chain store. And it is this experience as a whole that you must find a way to show to potential new customers, if you want them to buy from you.

 

 

 

 

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But how do you do that?  Our team of "People-In-the-Know" have designed a workshop (see below) that shares the experiences of dozens of small merchants just like yourself, as well as the time-tested proven-in-the-trenches strategies of marketing gurus who have discovered results-driven solutions tailored for the needs of the little guy ...

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Join us in exploring the secrets that far too often are staring us right in the face, but we just can't see them ...

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How Do I Use Blogs to Build My Business?  > 

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Space is limitedReserve Your Spot Now!  >

*

Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*

After logging-in as a "Member" of the Roadside Cafe,

*

Then go here to get your FREE PASS

to the V.I.P. TrafficBuilder Workshop
(to get your free pass & attend event, click Join Group)

*  

Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

*

Avoid costly mistakes 
  by tapping into our 
    
QuickTips  >

*

• Got a Question? 
     Ask Us  >


*

*


*

*

If you're Not A Member, it all starts by joining our community ...

*

* 


 &

&

First: Join our community for FREE

&

Then:  Once on your Account Page, scroll down to Latest News and look for the following words ... New Member?  Start Here >

&

&


&

&

Join Community Now >

*

* 


*

*

< How Do I Increase Sales in a Bad Economy?

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How Do I Use Blogs to Build My Business? >

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< Return to QuickStart Guide Contents

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Tags: economy