QuickTips
QuickTips
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This Week's QUICKTIP:
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How to Get Your Customers to RAVE
About Your Business to Friends & Family
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Word of Mouse starts long before you get the first meager sale from your new customer. It starts when they are first researching their purchase online. It starts with you positioning yourself as an expert and valuable resource and continues on through with you serving as their Research Assistant (always happily helping them and making yourself the "go to" resource that they come to depend upon).
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This belief you put in your potential customer without ever knowing whether they'll ever really buy is what amazes them and makes them believe in you enough to one day buy or recommend you to a friend (even if they themselves never buy from you).
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This focus on amazing the customers with your extra-ordinary devotion to outstanding beyond-the-call-of-duty customer service is what will inspire people to talk about you to everyone.
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- Resource ... make yourself a valuable resource by providing busy moms with easily available information that will streamline their hectic lives and make you someone they come to depend upon
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- Assist ... everyone, whether they buy or not from you, with the research they are doing online. Be useful. Help potential customers solve their problems and they'll help you solve your problem and bring you more business
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- VIP ... treat everyone like they are a Very Important Person, because they are. Whether they buy from you or not, people talk. And you want them saying all kinds of good things about you.
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- Empower ... everyone that comes in contact with you to spread the word about your business, whether they know it or not. Provide them with powerful internet tools that they can pass along to family and friends enthusiastically, such as: blogs, workshops, online events, free downloadable stuff (like t-shirt iron-offs, printable stationary designs, ebooks with funny or beautiful images). Tap into the incredible power of the Internet and make it mindlessly easy for visitors to help you market your business.
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For More Tips & Ideas:
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