Lifesize Advertising Displays

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Hollywood moviemakers are masters at capturing our imaginations. Whether it's a marshmallow man the size of a skyscraper, as seen in the hit movie "Ghostbusters," or television icons such as the barbarians in the Capital One commercials, we are mesmerized with images that are larger than life. The amazing theatrics of Hollywood - splashed across the big screen - thrills us, scares us, moves us, seduces us ...
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So, when we see a three-story T-Rex baring its teeth at us in front of a retail store - no question - it stops us in our tracks ...
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Commands our attention ...
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Wows us ...
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These larger than life images cut through the clutter of a busy world ...
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It's this ability that Larry Schaeffer of www.LifesizeStatue.com claims is the magic his not-just-lifesize-but-lifelike statues possess:
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"A giant shark at the entrance to a fish restaurant or a talking cow in front of a dairy store or a majestic stallion rearing back on its hind legs, front hoofs clawing at the sky, captures your attention."
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But it's not just the theatrics or the size of the statue that stops people in their tracks.
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It's the realism.
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The cow has to look real.
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The horse has to look real.
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What if the dinosaurs in Jurassic Park looked fake?
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What if the lion in The Chronicles of Narnia looked fake?
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What if the Raptors or caveman in the new Capital One commercial looked fake?
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Well, that old Hollywood Magic wouldn't be quite so magical. The suspension of disbelief wouldn't be quite so suspended. The experience wouldn't be quite so thrilling or scary or seductive or humorous ...
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Or memorable ...
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It's all about capturing the most dramatic moment. The most compelling moment. It's finding a way to make people's eyes go wide and jaws drop open.
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It's this Wow!!! effect that allows the imagination to kick in and deliver an experience visitors will talk about long after they leave ... an experience they find impossible to forget ...
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Because, according to Schaeffer, "it's hard to forget a talking cow ... "
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