How to Convert Strangers into Advocates
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How Do I Get More Traffic to My Site?
(Part 5 of Tip 5 of 5)
by Michael Traveler
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More Tips: 10 Exciting Easy Ways to ...
Build More Traffic to Your Site
(Continued from Tip 5 of 5 Part 1)
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Specific Tips On Getting
More Traffic to Your Blog
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Here are some tips for getting more traffic to your go2 Blog:
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How to Convert Strangers into Advocates
No one starts off as a full blown customer of your business. Customers go through a specific process as they get to know, like and trust you and your company.
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The Buying Process:
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1. Stranger (Doesn't Know You)
2. Prospect (Curious About Your Products & Services)
3. Sampler (Wants to Try Before Buying)
4. First-time Customer (Trusts You Enough to Purchase, if Risk is Reasonable)
5. Repeat Customer (Satisfied Enough to Make Second Purchase)
6. Frequent Customer (Happy With Your Products & Services, Depends On You)
7. Advocate (Enthusiastic About Experience & Now Attracting New Customers for You)
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Step by step, they climb the ladder, going higher and higher up through the process, and as they climb, the more profitable they become to you.
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Each step along the way, they are looking for something different. Give them exactly what they are looking for, and your business will be catapulted to success.
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We All Start Off As Strangers:
Strangers are people who don't know about you or your business, and most of them have no interest in buying your products or services.
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Most of the small One-Step ads you see in your local papers are trying to sell directly to strangers. You'll go broke trying to do the same thing.
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However, hidden within the vast world of strangers are prospects who may have a strong interest in your products or services.
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To find out more about how to convert strangers into buyers and ultimately into your most enthusiastic advocates telling everyone about your business, check out the QuickStart resources listed below ...
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Upcoming 1 - 2 - 3 Go! QuickStart FREE Workshop:
How to Get Strangers Raving Enthusiastically About Your Business
How do you get a total stranger to be interested in what your business has to offer? With the many distractions that the average day bombards us with, not-to-mention a multi-billion dollar media industry fighting for your potential customer's attention, how are you ever going to attract a stranger's interest, let alone convert them into a prospect, sampler, and eventually a first-time buyer.
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Don't panic ... our team of small business marketing experts have an arsenal of time-tested, proven-in-the-trenches solutions that will help you ...
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Space is limited. Reserve Your Spot Now! >
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Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
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After logging-in as a Member of the Roadside Cafe,
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Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)
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• Jumpstart your marketing efforts with
1 - 2 - 3 Go! QuickStart Workshops >
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• Avoid costly mistakes
by tapping into our
QuickTips >
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• Got a Question?
Ask Us >
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And Become Prospects:
Prospects have indicated an interest in the solution your company provides. Some may be ready to buy right now. Some may be ready in a few weeks or a few months.
While many business owners only contact their prospects once and then give up, the smart ones contact them up to 7 times to maximize their sales.
From your prospects come the next level -- samplers ...
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Upcoming 1 - 2 - 3 Go! FREE Workshop:
How to Fish the Niches for New Customers
Your best chances of converting a stranger into a potential new customer (or prospect) is to find and talk to people who are actually interested in what you are selling. We call that "fishing the niches" or niche marketing. Think of it this way:
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Target Your Market: If you sell baby clothes, running an ad in the Sunday paper to reach moms with babies among the multitude of people with no children at all who have no interest in baby clothes what-so-ever would be similar to fishing the entire ocean with all its millions of fish in an effort to catch one particular kind of fish. Honestly, you'd probably sit there all day and never catch the fish you were hoping to snag. While sending out a direct-mailing piece to moms who have recently purchased baby clothes and expressed an interest in buying more baby stuff would be "fishing the niches." Your odds of catching what you want just dramatically increased.
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Targeting your message to the right audience will almost always be more successful at converting strangers into prospects and eventually into first-time buyers than any other method.
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Space is limited. Reserve Your Spot Now! >
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Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
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After logging-in as a Member of the Roadside Cafe,
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Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)
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• Jumpstart your marketing efforts with
1 - 2 - 3 Go! QuickStart Workshops >
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• Avoid costly mistakes
by tapping into our
QuickTips >
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• Got a Question?
Ask Us >
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And Eventually Samplers:
These prospects may be close to buying, but are still not quite sure if you offer the best solution. They want to be sure they will make the best decision. By sampling your product or service, they can now judge for themselves, whether your solution is for them.
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Some variations on sampling are: free samples, discount coupons, free demos, free first visit, free workshops, etc.
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From samplers come first-time customers ...
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Check Out our Upcoming QuickStart Workshop ...
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Upcoming 1 - 2 - 3 Go! QuickStart FREE Workshop
11 Quick & Easy Ways to Compel Potential New Customers
to Test Drive Your Product Like There's No Tomorrow ...
There are all kinds of ways to sample or test-drive a product or service. The goal is simple: to help the potential customer determine for themselves if purchasing a new product or service is worth the risk. Do the potential benefits outway the risk of possible disappointment?
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Space is limited. Reserve Your Spot Now! >
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Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*
After logging-in as a Member of the Roadside Cafe,
*
Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)
*
• Jumpstart your marketing efforts with
1 - 2 - 3 Go! QuickStart Workshops >
*
• Avoid costly mistakes
by tapping into our
QuickTips >
*
• Got a Question?
Ask Us >
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And Ultimately First-Time Customers:
At last, they have become your customers. But, you're not home free yet. You want them to come back and buy from you again and again.
Your first-time customer still has a decision to make. Should they continue buying from you in the future, or should they continue searching for a better solution?
Let them know that they have made the right decision by treating them right, and they'll move up to the next level; repeat customers.
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Upcoming 1 - 2 - 3 Go! QuickStart FREE Workshop
How to Get Customers to Rave About Your Business ...
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Simple: Be Extraordinary!
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If you want to get repeat business, then you have to stand out from the crowd. To do that, you have to do something more, something better, something extraordingary that captures their imagination and compels them to tell everybody.
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This workshop shares the experiences of dozens of small merchants just like yourself, as well as the time-tested in-the-trenches strategies of marketing gurus who have discovered results-driven solutions designed for the little guy ...
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Space is limited. Reserve Your Spot Now! >
*
Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
*
After logging-in as a Member of the Roadside Cafe,
*
Then go here to the 1 - 2 - 3 Go! Workshop (to attend event, click Join Group)
*
• Jumpstart your marketing efforts with
1 - 2 - 3 Go! QuickStart Workshops >
*
• Avoid costly mistakes
by tapping into our
QuickTips >
*
• Got a Question?
Ask Us >
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And If We've Done
Our Job Right ... Repeat Customers:
This is the level that makes your profits soar.
Make your good, repeat customers feel important. Show them special attention, and send them special Perferred Customer offers.
Let them know that you really appreciate their business and they'll move up to the next level; frequent customers.
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Success Strategies of those In-the-Know ...
Space is limited. Reserve Your Spot Now! >
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Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
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After logging-in as a "Member" of the Roadside Cafe,
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Then go here for your FREE PASS
to the V.I.P. TrafficBuilder Workshop
(to get your Free Pass to attend event, click Join Group)
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• Jumpstart your marketing efforts with
1 - 2 - 3 Go! QuickStart Workshops >
*
• Avoid costly mistakes
by tapping into our
QuickTips >
*
• Got a Question?
Ask Us >
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Continued on Next Page >
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< How Do I Participate in a Discussion Group?
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< How Do I Stand Out from the Crowd?
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