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How Do I Create Word of Mouth?

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Simple:  Give 'em something to talk about!

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During bad times, it's wise to align your business with warm and safe and comforting things, to do everything you can to make your potential customers feel secure.  I call this evocative reframing.

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By helping your customers remember that life does go on, that this too shall pass and that at least we have each other and that's what is really most important, you are helping put their fears to rest and ignite the spirit of hope and determination, the American Spirit, the same spirit that carved a nation out of the wild frontier.

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It really is all a matter of perspective, all about how you look at things, how you reframe the picture in front of you in your mind's eye.  Take the Cracker Barrel restaurants, for example. They serve basic homecookin', chicken and potatoes, meat loaf and green beans, pork chops and corn. Now, their food is good. But there's a whole lot more to Cracker Barrel than just their food ...

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The Cracker Barrel experience begins as you walk onto a wooden porch with rocking chairs, an apple barrel and a checker board game. It continues as you walk inside to a general store, rich with nostalgic appeal from yesteryear.

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You are greeted by folks dressed in clothing that fits the nostalgic atmosphere and led to wooden tables and seated in wooden chairs.  The walls are adorned with more items from yesteryear and your drinks are brought to you in mason jars.

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Cracker Barrel is not just selling food. They're selling a dining experience and evoking memories of yesteryear and all the good feelings that come with it, feelings of an old-time general store, grandma's house, a taste of small town country livin' and connecting all those feelings with the Cracker Barrel dining experience.

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This is the secret to succeeding in a bad economy (or a good one), the formula for competing against larger chain stories outselling you on price.

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By adding value to what you sell, whether through superior customer service, atmosphere or simply by caring more ...

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... you win, your customers win, everybody wins.

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After all, you are more than just a bunch of products on a shelf.  You are more than just an employee being paid minimum wage. Your current customers buy from you, because of your vast knowledge and experience. They buy from you, because of the great service you give them. They buy from you, because they have grown to trust and depend on you as a valuable resource.

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All of this is what you are actually selling. This is why your customers buy from you, rather than the big chain store. And it is this experience as a whole that you must find a way to show to potential new customers, if you want them to buy from you.

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But how do you do that?  Our team of "People-In-the-Know" have designed a workshop (see below) that shares the experiences of dozens of small merchants just like yourself, as well as the time-tested proven-in-the-trenches strategies of marketing gurus who have discovered results-driven solutions tailored for the needs of the little guy ...

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Join us in exploring the secrets that far too often are staring us right in the face, but we just can't see them ...

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How Do I Use Blogs to Build My Business?  > 

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Space is limited.  Reserve Your Spot Now!  >

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Simply, log-in to your free Roadside Cafe Membership
(click here if not a member),
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After logging-in as a "Member" of the Roadside Cafe,

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Then go here to get your FREE PASS

to the V.I.P. TrafficBuilder Workshop
(to get your free pass & attend event, click Join Group)

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• Jumpstart your marketing efforts with 
    1 - 2 - 3 Go! QuickStart Workshops  >

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• Avoid costly mistakes 
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• Got a Question? 
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If you're Not A Member, it all starts by joining our community ...

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First: Join our community for FREE

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How Do I Use Blogs to Build My Business? >

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